Football Campaign
Saudi football's official flavor!
The Results
+130M
Impressions
+700%
Extra Exposure
+1.8M
Total Achieved Engagement
The Challenge
Kinza had LED screens booked across major football leagues such as la Liga, Premier League, Saudi Roshn League, Champions league and Kings Cup. To not limit the exposure of Kinza only to those that are watching the games on TV a digital campaign was launched across various football portals and social media
Our Strategy
Positioned the new Blackcurrant flavor as the centerpiece of the campaign .
To have great exposure for the brand we have created fan -led videos with one of the leading football portals where the team was outside the stadium doing competitions and distributing kinza products to those that have participated with them .
The campaign was launched on social media platforms and across several portals such as Fil Goal, Kooora, Shahid, and Programmatic .
Social media campaigns where also launched to support the campaign and Sport 360 supported by posting posts on their KSA and Arabia Instagram and X accounts .
To engage with our audience, we shared Instagram stories and ran polls on X through out the sponsored games of Kinza
The Execution
Centered on creating immersive, digitalfirst experiences — combining engaging social media storytelling, daily interactive content such as polls, filters, live on ground coverage and competitions, and an AIgenerated hero video that matched Gen Z’s dynamic, trend-driven style.
Complemented by on-ground activations, including score prediction contests, ticket giveaways, and season activities sponsorships, the campaign successfully blended entertainment with brand visibility to solidify Kinza’s presence as a leading and relatable sponsor during Jeddah Season.