Summer x Jeddah Season
“Saudi Flavor of the Season”
The Results
+928%
Impressions
+348%
Followers Growth
+15K
Entry Branded Competitions
The Challenge
Kinza, a rising star in the carbonated drinks market with a rapidly growing share, as the official drink of Jeddah Season and a key player in the beverage category & being relatively new compared to legacy brands, Kinza needed to establish strong brand visibility and credibility during one of Saudi Arabia’s most high-profile entertainment events.
The objective was not only to announce its sponsorship but also to cement its image as a bold, youthful, and culturally connected brand— one that resonates with Gen Z audiences and becomes synonymous with the energy and excitement of Jeddah Season.
Our Strategy
Kinza positioned itself as the drink of energy, fun, and connection, aligning with the spirit of Jeddah Season. The campaign leaned into a digital-first, entertainment-led approach, merging AI-powered storytelling, influencer engagement, and real-time competitions.
Every piece of content reinforced Kinza’s dynamic personality, bridging on-ground excitement with a strong online pulse that celebrated youthful creativity and Saudi pride.
The Execution
Centered on creating immersive, digital first experiences — combining engaging social media storytelling, daily interactive content such as polls, filters, live on ground coverage and competitions, and an AI generated hero video that matched Gen Z’s dynamic, trend-driven style.
Complemented by on-ground activations, including score prediction contests, ticket giveaways, and season activities sponsorships, the campaign successfully blended entertainment with brand visibility to solidify Kinza’s presence as a leading and relatable sponsor during Jeddah Season.