What is Today's Biggest Challenge?

Consumers are increasingly connected and brands need to evolve With Growing Millennials it is a great challenge to deliver successful media strategy aligned with decision makers and elderly audience.

Multitasking

Multitasking

Multitasking is the new normal

Mobility

Mobility

You can do anything, anywhere

Commerce

Commerce

You can buy anywhere

Social

Social

You can share what you are doing

Content

Content

Content is fluid accross media

Media Zone’s 4-Zone Approach...

AN INSIGHTFUL AND STRATEGIC COMMUNICATION

Zone #1 Understand

Zone #1 Understand

Understand the Business Environment

  • Competitive Analysis to understand the category and competition
  • Review the history of the brand activity and evaluate the current status
  • Information and insights about thetarget audience (TGI and Brand Plus)
Zone #2 Plan

Zone #2 Plan

Optimize Media Investment

  • Consumer-oriented approach
  • Scrutinizing the Pathway of the consumer to maximize plan efficiency
  • Utilizing specialized market tools to optimize outcome
  • Professional negotiation to guarantee maximum media ROI
Zone #3 Execute

Zone #3 Execute

Execute Efficiently

  • Dedicated team for booking and ensuringproper implementation
  • Daily monitoring of the campaignsto ensure proper execution
  • Reporting any amendments and taking immediate measuresto rectify the situation
Zone #4 Evaluate

Zone #4 Evaluate

Evaluate the Outcome

  • Post evaluation of campaignstomatch planned vs. achieved
  • Measurement of campaign deliverablesto determine our standing against competition
  • Utilize gathered info for setting future strategy and continuous improvement